Websites & systems · Asia · on Bangkok time
Built in English. Fluent in the detail.
Two ways in
Your customers might be expats, visitors or locals. Usually all three. Each reads your website in a different language, on a different app, with a different way to pay. Getting that right is detail work. It is the only work we do.
On the ground
The red pen
Every page gets proofread like a contract.
Proof · Homepage · v1
Phuket · TH
Luxury villas in paradise
Four pool villas, five minutes from Bang Tao beach
— Specific beats superlative.
Contact us
Ask about your dates on WhatsApp or LINE
— Meet customers on the app they already use.
English
English · ภาษาไทย · 中文
— Say which languages. Then build each one properly.
What we catch
Where we work
The studio keeps Bangkok hours: the same time as Thailand, Vietnam and Jakarta, and one hour behind everywhere else we work. Pick a market.
Thailand
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ICT · GMT+7 · Same time zone as the studio
- Languages
- English · Thai · Simplified Chinese, where visitors need it
- Messaging
- LINE Official Account · WhatsApp for visitors · Facebook & Messenger
- Payments
- PromptPay QR · Thai and international cards
- Data protection
- PDPA B.E. 2562 (2019)
Sectors
- Hospitality & travelBoutique hotels · Villas · Dive & surf schools · Restaurants · Tours
- Property & real estateAgencies · Developers · Rental managers · Relocation
- Health, wellness & clinicsInternational clinics · Dental · Retreats · Gyms & studios
- Professional servicesLaw firms · Accountants · Visa & relocation · Consultancies · Recruiters
Under the hood
Prerendered pages, served close to your customers, with budgets we check before launch. Fast in Jakarta on a mid-range phone, not just in our office.
2.5s
Largest Contentful Paint budget, on a mid-range phone over 4G in the region.
0.1
Maximum layout shift. Pages should not jump about while they load.
AA
WCAG 2.2 contrast, keyboard and screen-reader access, as standard.
100%
Yours: code, content, domain and accounts. Documented, with no lock-in.
Selected work
Multilingual discovery platform · Thailand
MyThai.Directory
A local discovery platform for restaurants, wellness, activities and places across Thailand, built for residents and international visitors in nine languages.
Secure casework platform · United Kingdom
Frontline charity CRM
A private casework, volunteer and document-management system for a frontline UK charity handling sensitive beneficiary information.
Owned dealership platform · Maine, USA
It Runs Well
A custom inventory platform and website for a pre-owned vehicle dealership moving away from dependence on third-party marketplaces.
Technical service website · Kent, UK
CPSL Kent
A service website that explains heating, cooling and heat-pump work in plain English, with a clear service hierarchy and enquiry routes.
How it runs
You work directly with the person doing the thinking and the building, inside your working day.
A conversation
A call at a time that suits you, about your business, your customers and what is not working. No pitch deck.
A written scope
Pages, languages, integrations, timeline and a fixed price in your currency. Including what is not included.
Built in the open
A staging site you can see from the first weeks, a shared project log and decisions written down after every call.
Launch, then look after
Checks across devices, markets and languages, a documented handover and an optional care plan.
The founder
Most agencies treat the details as finishing touches. In this region, the details are the website.
The studio’s working principle · You work with Chris, directly
Right now in Bangkok
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More than two decades across websites, search, commerce, multilingual platforms and custom software. Based between the UK and Thailand, on GMT+7: one hour or less from every market we serve.
About the studio →Notes
Questions
Why “The Devil’s Dev”?
Because the devil is in the detail. The studio exists for the details other agencies miss: Thai line heights, hreflang tags, the pre-filled WhatsApp message, the third field on a booking form. It is also a reminder to play devil’s advocate before anything ships.
Who is behind the studio?
Chris, a British designer and developer with more than two decades of experience across websites, search, commerce, multilingual platforms and custom software. You work with him directly, with trusted specialists where a project needs them.
We only serve English speakers. Is that enough?
Often, yes. Many of the region’s best businesses serve an international clientele, and an outstanding English site is the whole job. We will tell you honestly if a second language would earn its keep.
Where are you based?
Chris divides his time between the UK and Thailand and keeps Bangkok hours (GMT+7): the same time as Thailand, Vietnam and Jakarta, and one hour behind Bali, Hong Kong, Singapore, Kuala Lumpur and Manila. The studio is remote and claims no offices.
How do projects start?
With a conversation about your business, your customers and what is not working. We follow up with a written scope and price before any work begins.
Next step
Send a short note about your business, your customers and what needs to change. You will get a considered, written reply within one working day, on Bangkok time.